Your privacy is important to us

Last Updated: 3/11/2026

1. Introduction

Essential Strength ("we," "us," or "our") is a brand operated by Pitcairn Performance LLC, doing business as Essential Strength. We are committed to protecting the privacy of our website visitors and clients. This Privacy Policy explains what information we collect, how we use it, and your rights in relation to it.

For questions about this policy, contact us at info@essentialstrengthpgh.com.

2. Information We Collect

We may collect the following types of information:

Personal Information — data you voluntarily provide to us, such as:

• Your name
• Email address
• Phone number
• Any message you send through our contact forms
• Information you provide when signing up for our programs, sessions, or trials

Usage Data — information collected automatically when you visit our website:

• IP address
• Browser type
• Device information
• Pages you visited
• Time and date of your visit

This data is typically collected via cookies and analytics services.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries and provide you with the services you request
• To schedule consultations, classes, sessions, and manage client accounts
• To send appointment reminders, scheduling updates, and account communications
• To improve our website, services, and user experience
• To send you marketing communications (newsletters, promotional offers, program announcements) — only if you have opted in to receive them
• To send transactional and marketing SMS messages — only if you have provided your phone number with consent (see Section 8)

4. Information Sharing and Disclosure

We value your trust. We do not sell, trade, rent, or share your personal information — including your phone number, SMS consent, or SMS-related data — with any third party for marketing or promotional purposes.

We may share your information only with:

• Trusted operational service providers who assist us in operating our website and delivering our services (e.g., website hosting, email delivery, SMS delivery via Twilio, scheduling software, analytics). These providers are contractually bound to use your information solely to perform their services for us.
• Legal authorities when required by law, court order, or to protect our legal rights.

We will never share your information with affiliates, marketing partners, or third-party advertisers for their own marketing purposes.

5. Data Security

We implement reasonable administrative and technical measures to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

6. Your Rights and Choices

You have the right to:

Email Opt-Out — Unsubscribe from our marketing emails at any time by clicking the "unsubscribe" link at the bottom of any marketing email.

SMS Opt-Out — Stop receiving text messages from us at any time by replying STOP to any SMS we send you. See Section 8 for full SMS rights and procedures.

Access and Correction — Request a copy of the personal information we hold about you, or request that we correct inaccurate information, by contacting us at info@essentialstrengthpgh.com.

Deletion — Request that we delete your personal information, subject to our legal obligations to retain certain records.

7. Cookies and Tracking

We use cookies and similar tracking technologies to operate our website and analyze usage patterns. You may disable cookies through your browser settings, though some site features may not function properly without them.

We use the following analytics and advertising services on our site: Google Analytics, Meta (Facebook) Pixel, and similar tools. These services may collect anonymized usage data subject to their own privacy policies.

8. Text Messaging (SMS) Communications

By providing your phone number to Essential Strength through our website forms, lead-generation ads, sign-up flows, or directly to our staff, you expressly consent to receive transactional and marketing text messages (SMS) from us at the phone number provided.

Types of messages you may receive:

• Appointment reminders and confirmations
• Class, session, or training scheduling updates
• Trial follow-up and onboarding messages
• Promotional offers and program announcements
• Customer support replies

Message Frequency: Message frequency varies based on your engagement and account status. You may receive between 1 and 10 messages per month under normal circumstances.

Message and Data Rates: Standard message and data rates may apply per your mobile carrier plan. We do not charge a fee for sending or receiving text messages — any charges come from your wireless carrier.

Opt-Out: You may opt out of SMS communications at any time by replying STOP to any text message you receive from us. After replying STOP, you will receive a one-time confirmation message and will not receive further marketing SMS from us.

Help: Reply HELP at any time for assistance, or contact us directly at info@essentialstrengthpgh.com.

Re-Subscribe: Reply START to resume receiving messages if you previously opted out.

Consent is Not a Condition of Purchase: Your consent to receive SMS messages is not required as a condition of purchasing any goods or services from Essential Strength or any of our affiliated brands. You may opt out at any time without affecting your account, membership, scheduled sessions, or any services you have purchased.

SMS Data Sharing: We do not share, sell, or rent your phone number, SMS consent, or any SMS-related opt-in data with any third party for marketing or promotional purposes. We share your phone number only with trusted operational service providers (e.g., Twilio for message delivery) who are contractually bound to use the data solely to deliver our messages on our behalf.

Carrier Disclaimer: Mobile carriers are not liable for delayed or undelivered messages.

Supported Carriers: We support all major US carriers (AT&T, T-Mobile, Verizon, US Cellular, and most regional carriers).

9. Children's Privacy

Our website and services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16. If you believe we have collected information from a child under 16, please contact us immediately and we will delete it.

10. California Residents (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

• Right to know what personal information we collect about you
• Right to delete personal information we have collected
• Right to opt out of the sale or sharing of personal information (we do not sell or share personal information)
• Right to non-discrimination for exercising your privacy rights

To exercise these rights, contact us at info@essentialstrengthpgh.com.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last Updated" date at the top of this policy indicates the date of the most recent revision. We encourage you to review this policy periodically. Material changes will be communicated via email or SMS to subscribed users where appropriate.

12. Contact Us

For questions about this Privacy Policy or your personal information, contact us at:

Pitcairn Performance LLC d/b/a Essential Strength 5877 Commerce Street, Pittsburgh, PA 15206 Email: info@essentialstrengthpgh.com Phone: +1 412-822-9030

This Privacy Policy was last updated on March 11, 2026.

‍

‍Essential Strength ("we," "us," or "our") is committed to protecting the privacy of our website visitors and clients. This Privacy Policy explains what information we collect, how we use it, and your rights in relation to it.

2. Information We Collect

‍We may collect the following types of information:

• Personal Information:
• Data you voluntarily provide to us, such as your name, email address, phone number, and any message you send through our contact forms or when you sign up for our programs.
• Usage Data:
• Information collected automatically when you visit our website. This may include your IP address, browser type, device information, pages you visited, and the time and date of your visit. This data is typically collected via cookies and analytics services.

3. How We Use Your Information

‍We use the information we collect for the following purposes:

• To respond to your inquiries and provide you with the services you request.
• To schedule consultations and manage client accounts.
• To improve our website, services, and user experience.
• To send you marketing communications, such as newsletters or information about our programs, but only if you have opted in to receive them.

4. Information Sharing and Disclosure

‍We value your trust. We do not sell, trade, or rent your personal information to third parties.

We may share your information only with trusted third-party service providers who assist us in operating our website and business (e.g., website hosting, email marketing services, lead followup), and only to the extent necessary for them to provide their services. We may also disclose information if required by law.

5. Data Security

‍We implement reasonable administrative and technical measures to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the Internet is 100% secure.

6. Your Rights and Choices

‍You have the right to:

• Opt-Out:‍
• You can unsubscribe from our marketing emails at any time by clicking the "unsubscribe" link at the bottom of the email.

7. Changes to This Policy

‍We may update this Privacy Policy from time to time. The date at the bottom of this policy will indicate the date of the latest revision. We encourage you to review it periodically.